GiovanniValaythen

creative strategistcultural researcherbespoke jeweller

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Research& Strategy

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FIFA

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Snipes

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JewelleryProduction

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bespokeLuxury one of a kind pieces for private clients and figures across music, art, and streetwear, designed, sourced, and finished by hand.

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brand productionLarger volume production runs for brand partners, in partnership with established fashion and jewellery brands.

CH–03

Creative

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BLIJ

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Alpha Industries

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Alpha Industries

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Connect

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CASE 01 · creative

BLIJ

Client: BLIJ
Year: 2025
Roles: Executive ProducerCreative DirectionArtist Management
Focus: Music video, Production, Strategy

BLIJ is a Korean singer-songwriter based in Amsterdam. Releasing the 2025 video for "Mooah" meant building the production from the ground up.

As executive producer I secured the funding, set the budget, assembled the team and shaped its direction, then handled artist management around the shoot. I now lead strategy for BLIJ's forthcoming EP: its videos, art direction and photography.

Watch "Mooah" on YouTube