Pan-European consumer research across six countries and 15 cities, mapping football's convergence with media, fashion, and youth culture, built on 500+ fan interviews and resolving into five consumer profiles and four research magazines.

Consumer research · Cultural research · Brand strategy

Cultural research for Snipes reading hip-hop and street culture across 18 cities in 10 countries, and Prospect, the monthly internal trend newsletter tracking trends, scenes, and emerging talent for the brand's partnerships.

Trend forecasting · Cultural research · Newsletter